• CLOSINGS & CANCELLATIONS
Stay up to date with school closings, event cancellations, and emergency alerts for the High Country.
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Mark in the Morning welcomes in guests daily from all over the High Country!
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We want to introduce you to new faces and new places all over the area that you will want to discover! High Country Radio brings you New Business Spotlight twice a month presented by First Community Bank!
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LATEST LOCAL NEWS
High Country Voter Registration Deadline Approaches
The voter registration deadline for the November 3rd midterm election is approaching. Eligible voters who want to cast their ballot by mail or on Election Day need to register by 5 p.m. this Friday, Oct. 9th. Individuals with a North Carolina driver's license or North Carolina Department of Motor Vehicles (NCDMV) iden...
2h ago
Fire Prevention Week in the High Country
This week is National Fire Protection Week, a time when our local fire departments and leaders remind the public of some simple but effective measures that could save lives. The Boone Fire Department as well as the Watauga County Fire Marshal's Office have joined together to promote this year's fire prevention week th...
3h ago
Remembering General Mercantile Founder and Former Beech Mtn. Mayor, Fred Pfohl
Considered an important member and business leader in the High Country, Fred Pfohl passed away this past weekend. Best known as the founder and owner of General Mercantile in Beech Mountain, Pfohl was also the first Mayor of Beech Mountain. Pfohl and his wife, Marjorie, were presented with the state of North Carolina...
3h ago
HIGH COUNTRY RADIO
LOCAL SPORTS
APP STATE FIGHTS BACK AND COMES CLOSE IN RALEIGH!
RALEIGH, N.C. - App State Football showed plenty of fight during a dramatic fourth-quarter rally on the road, but NC State responded to the Mountaineers' game-tying touchdown by regaining the lead for good with 5:08 left in a 41-31 victory Saturday night. App State (3-1) fell behind 21-0 in its final nonconference game...
Sep 21, 2026
HIGH COUNTRY HUDDLE IS BACK!
We are four weeks into the new season of High Country Huddle as Jakob Pearsall hosts and brings you athletes and coaches from Watauga, Ashe and Avery High Schools! In case you missed any of these, here are the first four episodes, including the first as a preview of this school year followed by Jakob sitting down with ...
Sep 14, 2026